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Superfast Internet for Hard to Reach Areas
HOME INTERNET SPEED ISSUES

HOW DO HOME USERS SUFFER FROM POOR INTERNET SPEEDS?

PROPERTY VALUE
Many rural people find that they are asked about the internet speed that is available in the area when they put their home on the market. Often buyers can be put off by slow internet speeds especally if there is little or no prospect of improvements being made.
Is some cases properties have struggled to sell due to poor internet speeds available in the area.

Some of the most valuable properties on the Isle of Wight are in secluded rural settings that by their very nature cannot get good internet speeds. The impact that this has on their value becomes more sgnificant each year.

Downward pressure on house values in rural areas due to poor internet speeds can have a number of consequences and can affect the amount of equity available for release during retirement as well as impacting on a household's credit availability.

Poor Internet speeds can affect the social demographics of an area as people who require internet use are forced to consider moving elsewhere.

Making Superfast internet speeds available to rural areas ensures that property prices are maintained and that the area remains an attractive proposition as somwehere to live, work and participate in the community.


BANKING
Online banking is something that the vast majority of the nation take for granted these days and to many it is second nature to bank online.

Being unable to access internet banking leaves many rural households with no option but to travel by road to the bank. With the closure of many smaller branches, this often means a lengthy trip to a town with the associated carbon footprint, fuel costs and parking difficulties.

EDUCATION
There are a wide choice of educational resources available on the internet and for most of the country it has never been easier to learn from home. Most schools and colleges accross the UK actively use internet based resources as part of daily teaching and students of all ages see the use of inernet resources as a natural part of their studies.
Many rural students are unable to access these resources from home due to poor internet speeds.

ONLINE SHOPPING
Many rural households appreciate the need to support local shops to ensure that their local community maintains the variety of small retail businesses that form the backbone of every village and without which high streets become empty with shopfronts closed. Buying day to day items locally not only reduces a region's carbon footprint but keeps communities vibrant by maintaining the important social interactions that occur in our villages where all walks of life cross paths and share common amenities.

The rising cost of living puts pressure on households and so inevitably, for larger weekly shops and major purchases, a trip to a supermarket or superstore is essential to economise on household budgets and take advantages of the discounts that usually only larger companies can offer.

For rural households it is often a considerable distance to the nearest major store by car and the cost of fuel and growing conjestion on minor roads lead to this becoming a time consuming and costly headache.

Once at a supermarket it is natural to buy all the items needed while you are there and this means that daily perishable groceries, clothing and household goods are less likely to be purchased in the local town. This takes support away from the local economy.

Shopping online is a fast and efficient solution to these problems. Research suggests that online shoppers are less likely to buy daily perishable items, clothing and household items online and therefore these items are more likely to be purchased locally instead, thereby supporting the local economy.

Thousands of rural homes do not get internet speeds fast enough to enable even this most simple of tasks to be completed and they cannot take advantage of the benefits of online shopping.

ONLINE TV AND MEDIA

There is an amazing array of TV and Media sites to choose from on the internet enabling users to access a wide range of content from eduaction to comedy instantly and at low cost or often free of charge.
Even those rural users with relatively reasonable internet speeds still struggle to watch basic internet TV and Movie content.

COMMUNICATIONS
Whether using Skype to share free video calls between family members accross the world, or using a VoIP phone to make low cost or free international phone calls, the use of internet based communications offers tremendous advantages and cost savings.
Most rural users do not get internet speeds high enough for these technologies to work properly and they miss out on these opportunities, advantages and cost savings.

SOCIAL NETWORKING

With the meteoric rise of internet social networking in recent years, millions of people can't remember life without facebook or twitter.
Many rural people cannot access internet social networks due to slow internet speeds and therefore they cannot keep in touch with friends and family as easily.
Increasing rural internet speeds improves communication bewteen friends and famiy members accross the world.

HOME SECURITY
There is a large choice of affordable home security equipment enabling DiY installation of sophisticated domestic CCTV and security systems. Key features of these systems such as remote viewing of cameras and the sending/uploading of automatic picture and video clips of suspect activity require high internet upload speeds to operate.
Most rural users do not have internet upload speeds high enough for these systems to operate.


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