|Rural Internet Solutions Enterprise|
|Superfast Internet for Hard to Reach Areas|
|HOW DO BUSINESS USERS SUFFER FROM SLOW INTERNET SPEED?|
Many rural commercial properties owners find that potential tennants or buyers ask about the internet speed that is available in the area when they enquire. Often commercial buyers and tennants can be put off by slow internet speeds especally if there is little or no prospect of improvements being made.
Is some cases properties have struggled to sell due to the poor internet speeds available in the area.
In other cases commercial units have remained empty as no tennant is able to use the property due to very low internet speeds.
Downward pressure on commercial property sale and lease values in rural areas due to poor internet speeds can have a number of consequences including discouranging new enterprises and potential employers from basing themselves in the area.
Poor Internet speeds can affect the social demographics of an area as people who require internet use are forced to consider living and working elsewhere. This can affect the availability of skills in the community which can have an adverse affect of the economic potential of the area.
Making Superfast internet speeds available to rural areas ensures that property prices are maintained and that the area remains an attractive proposition as somwehere to operate a business, live, work and participate in the community.
Most businesses are accustomed to using email these days as the primary means of written communication.
Some rural businesses struggle to send even simple emails and are unable to share information with attachments of any kind due to very slow internet speeds. This affects their ability to work efficiently and compete.
Having Superfast internet speeds enables rural businesses to communicate internationally by email and increases their efficiency and enables them to take advantage of more opportunities.
There have been many success stories recently where rural businesses in the UK have gained international contracts via ecommerce, using their web site and their ability to take advantage of international opportunities on the internet.
Very low internet speeds can prevent rural businesses from accessing these lucrative opportunities that are important in supporting the local economy.
Rural businesses require good communications in order to work efficiently, promote themselves, and compete.
There is a rapidly growing trend of sharing data in 'the cloud' so that companies can communicate effectively between offices and between staff at home or at work. This requires high internet speeds for it to work effectively, especially in terms of upload speed - a rarely mentioned aspect of internet speed. Rural businesses that have slow download speeds and insufficient upload speeds are unable to take advantage of the benefits and cost savings that cloud technology gives.
Many companies accross the UK use internet based telephone systems - Voice over Internet Protocol (VoIP) as it is known. This can improve flexibility and reduce costs. VoIP technology requires good internet speeds both in terms of download speed and upload speed. Rural businesses with slow internet speeds are unable to take advantage of VoIP.
Many companies have found that Video Conferencing enables them to maintain operations accross rural regions without incurring the costs of staff travelling to meetings because many meetings can be held 'virtually' using a Video Conference system. This saves time, increases flexibility, improves efficiency, reduces costs and reduces the carbon footprint of the business.
Superfast broadband is usually required for high quality multiple participant video conferences and upload speed becomes as important as download speed if good results are to be achieved.
Rural businesses with slow upload and download speed will not be able to take advantage of Video Conferencing.
The internet has to a large extent 'leveled the playing field' between large companies and small rural businesses. Access to the 'world wide web' allows rural businesses to promote themselves effectively and simply and take advantage of opportunities from well beyond their region which in turn supports the local economy.
WORKING FROM HOME
Many rural businesses find that employees travel long distances by car to commute each day. This adds to conjestion on narrow rural roads, wastes time that could have been used more productively and increases the carbon footprint of the region. It also costs the employee money and reduces the employees disposable income out of the salary paid by the employer.
Work carried out on a computer in the office could often have been done at home on a computer. Many companies now operate work from home schemes using internet based systems that enable this to happen efficiently and effectively.
If a business is able to significantly reduce an employees cost of commuting then this increases the employee's disposable income and has the effect of a virtual 'pay rise' to the employee without the employer incurring any extra costs.
Rural businesses can also access expertise and skills from outside their region easily, efficiently and cost effectively if they are able to offer work from home or 'remote working'.
Remote Working of any kind requires high performance internet speeds. If several employees are to work from home effectively then business will usually need high speed upload as much as high speed download so that the company's server can supply the information effectively.
Rural businesses with slow download speeds and poor upload speedswill not be able to facilitate remote working and this disadvantages the business, the employee and the region.
"Reaching out where others fail"